Dayra's Mission

Sustainability and Responsibility

Keeping it Circular: ​

DAYRA is all about sustainable fashion and the very essence of what makes Dayra unique is its circular business model.  Unlike the traditional fashion industry where leftover fabric scraps at the manufacturing stage and clothes  that are purchased at a retail stage are discarded, one model of sustainable fashion is to buy and sell pre-owned “pre-loved” high quality clothes and re-introduce them in the retail market for re-use. The main concept behind this model is waste minimization of discarded clothing and this leads to less pollution and providing accessible fashion with reasonable pricing. 

Responsibility:

A shared value model: For each item we sell at DAYRA a fixed percentage of the final price goes to our charity partners all year long.  Going beyond CSR, DAYRA’s business and operational model have elected to adopt a shared value revenue model rather than pure profit model. By doing so, we are helping to spread the word about shared revenue models, channel fashion buying to serve the greater good of our 

A shared value model: For each item we sell at DAYRA a fixed percentage of the final price goes to our charity partners all year long.  Going beyond CSR, DAYRA’s business and operational model have elected to adopt a shared value revenue model rather than pure profit model. By doing so, we are helping to spread the word about shared revenue models, channel fashion buying to serve the greater good of our community while ensuring more environmental friendly behavior through promoting a culture of buying reused clothing.

Extended Producer Responsibility:

Although DAYRA is the manufacturer of the clothing it sells. But as a resale fashion retailer, we still have the responsibility to ensure that all sold clothing are being use and when the need arises to discard it, we want to provide our customers with a helping hand through our extended responsibility program ERP.

Our ERP program allows any customer of DAYRA to give us back these items and we will clean it up toward the end of each year and donate it to orphanages, where it can be put to good use once again.

It is estimated that the average garment is worn only ten times before disposal.

– Global Fashion Agenda and Boston Consulting Group, Pulse of the fashion industry (2018), p.59-